The annual Abu Dhabi festival at Abu Dhabi National Exhibition Centre (ADNEC) kicks off June 21 and will run until July 19.
The event, which is sponsored by official car partner Premier Motors, will display the latest Ford vehicles.
"Summer in Abu Dhabi represents a compelling opportunity to position the Ford brand with its wide range of family-friendly vehicles to thousands of potential consumers from across the region, and a chance to promote Premier Motor's value added deals to Abu Dhabi residents," Ashok Khanna, Chief Executive Officer, Al Tayer Motors told reporters. "We have worked with our partners at TCA Abu Dhabi to ensure maximum brand exposure and our exclusive 'win a Ford Expedition' promotion will help drive increased numbers through festival gates."
Going by the general opinion in UAE, Premier Motors has been conceived as a family-friendly vehicles with engaging local communities and driving regional inbound visitation during each summer in Abu Dhabi. And the world class automaker has plans to break the attendance of audiences' records in these years and officials of TCA Abu Dhabi reveal that the festival has grown into a sustainable commercial entity.
"For four years, the Summer in Abu Dhabi festival at ADNEC has provided domestic and regional families with a world-class line-up of acts, activities and shows," Faisal Al Sheikh, Events Manager for TCA, Abu Dhabi said. "As the festival evolves year-on-year, this agreement-along with others nearing completion-represents a watershed. The commitment of premier Motors demonstrates how local corporate sponsors are recognizing the event's evolution from a specialist month-long kids' activation into the core pillar in the emirate's seasonal destination campaign. This commercial recognition is fantastic news for the authority, the festival and all of our guests."
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