At the recently concluded Automotive Innovation Awards, three automakers went head to head in competing for the event's major awards. Audi came out on top as the night's best in those categories.
TopSpeed reported on German brand Audi's win as the "Most Innovative Premium Brand" of the year, and two other awards, "Vehicle Concepts/Body", and "Connected Car". Also, Audi beat out Mercedes-Benz for the Innovative award, followed by BMW. The Audi Q7, however, finished third in the "Innovation Strongest Model" division.
The awards were highly regarded as a moment of praise and motivation, especially for Audi, according to Dr. Stefan Kirsch. Kirsch, a key member of the AUDI AG Technical Development Management Board, had been the Audi powertrain head since 2013 and has continued Dr. Ulrich Hackenberg's work after the latter resigned following the Dieselgate scandal, as per the news agency.
Kirsch also highlighted the company's strong efforts in being an innovation driver in different driver systems, for both classic and the alternative, in a Volkswagen AG news release. He added that the company continues to uphold its ideals of ‘Vorsprung durch Technik' (Progress through Technology), with its driver assistance systems, piloted driving, connectivity, and lightweight construction as well production processes.
The Automotive Innovations Awards was held in Frankfurt am Main and was concluded on Wednesday evening. This year, the event was presented by PricewaterhouseCoopers AG and The Center of Automotive Management for the 5th time running, as per the publication.
On the other hand, major rival Tesla fell short and got second place in the "Connected Car" class, whereas Mercedes-Benz finished last in the "Vehicle Concept/Body" category after Tesla, according to Auto Motorsport News. An impressive finish for Au, although its awards come in second to fellow German automaker Volkswagen. The VW Group proudly claimed 4 awards during the said event.
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