Volkswagen AG has declared to redefine the company's tarnished image in the United States. The head of the brand Herbert Diess has revealed that the German car manufacturer intends to boost their production in order to cope up with the U.S. market this year.
Last Saturday, Diess met up with the car dealers in the country at the National Auto Dealers Association held in Las Vegas. He laid out the company's goal to relaunch and regain the trust of the customers after being involved in a diesel-emission test scandal which greatly affected the sales of the car maker.
"We're looking forward to really managing through the crisis and then really relaunching the brand and looking at a much more positive future," Diess said as reported by Auto News.
In order for the dealers to recover from the decrease in sales caused by the controversy, Volkswagen will ship more cars. According to the General Manager of Auburn VW Mathew Welch, the dealers will get 20,000 extra units of the Tiguan compact crossover and Beetle Classic in order to regain the drop in sales by 12.5 percent, the publication reports.
Volkswagen believes that issues regarding sales would be fixed by sending more production to dealers in the U.S. Sending 75,000 units of the Golf SportWagen Alltrack is also part of their plan after launching 15,000 units in the last quarter of 2016.
Despite the solution that the company is offering, some of the car dealers who joined the meeting were disappointed because Volkswagen did not provide any fix and update regarding the crisis that the company and dealers are currently facing.
"I would title the meeting 'We're working on it,'" Steve Kalafer, a VW store owner in Flemington, N.J. said as per the news agency "There were no promises other than broad statements that we're working on it and we're doing our best. This is nothing more than more of the same," he added.
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