Audi reported Tuesday that the 2012 March U.S. sales result ranked the third best monthly sale in the brand’s history.
Selling 11,585 units in March, this record sale is also the 15th straight record-setting month of sale, according to the luxury auto maker.
“Audi momentum is continuing with our most luxurious models constituting more than three-quarters of our growth to record monthly sales. Our first quarter sales figures clearly reinforce the notion that consumers have helped Audi maintain its position as the progressive luxury vehicle brand,” said Johan de Nysschen, Audi of America President.
The results exceeded the previous March sale record in 2011 by 1,767 vehicles, which is an increase of 18 percent.
According to the announcement, March year-over-year results were “buoyed by strong performance of the Audi A6 increasing 104.3% to 1,479 vehicles sold”. Audi A7, which was launched in the U.S market in April 2011, made descent result with 798 vehicles sold. Audi A5 sales also boosted with 1,714 vehicles sold, 23.5% increase over 2011. Overall, the top premium categories of Audi vehicles represented 29.4% of the sales mix.
Not only in new vehicle sales, Audi Certified pre-owned sales also saw gains. This month’s sale of 3,351 certified pre-owned vehicle bested the previous record of 3,318 in 2011.
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