Audi announced Friday that there is a good chance that it could reach its goal of 2 million sales a full year before its set target of 2020. Company CEO Rupert Stadler said sales have increased thanks to revamped vehicles and new SUVS during an interview with Reuters.
Last year the automaker saw stable demand in Europe, where Audi sold approximately 44 percent of its vehicles, and was upbeat about prospects for China, where some rival automakers have seen a drop-off in demand lately.
Audi's sales goal is a key part of its parent company's (Volkswagen) goal of overtaking Toyota to become the new global industry leader, according to Reuters. Stadler said their target is "coming into view" well ahead of 2020, and that Audi has "good potential."
In 2014, Audi sold 1.74 million vehicles, or 11 percent more vehicles than the previous year, has recorded double-digit percentage increases in four of the last five years. Audi also recorded double-digit sales gains in the final three months of last year.
Though German automaker BMW remained the global luxury car sales leader for the 10th straight year in 2014, Audi and Daimler's Mercedes-Benz reduced its lead and both are doing everything they can to top BMW before the end of the decade.
"The new year has started out dynamically, with good momentum from 2014," Stadler said, according to Reuters.
Demand in China is currently at a "high level" and Stadler believes overall volume there could increase by 9 percent before the end of 2015, based on current estimates after a 6.9 increase in 2014.
In the U.S., Audi is looking to sell 300,000 vehicles a year before the end of the decade after a 2018 target of 200,000 sales was within reach last year.
Audi's full-year results are expected to be published no later than March 10, according to Reuters.
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