Nissan Motor Co. plans to reduce incentive spending for Infiniti, a tactic that has boosted sales figures for the namesake Nissan brand.
The two brands combined were forecast to have spent 10 percent less on incentives last month as a percent of average transaction price year over year, Automotive News reported.
Automakers spend on incentives such as rebates, cash back offers and subsidized leasing programs to boost sales.
According to Jose Munoz, chair of Nissan North America, putting the two brands together is an inaccurate picture of reduced incentives.
"This is not correct," Munoz said. "When you split it, you see that Nissan has decreased incentives and now we're going to continue to work on the Infiniti side."
Nissan's reduced incentives paid off last year when the brand's sales in the United States grew 12 percent to 1.27 million vehicles. Infiniti didn't fare so well, growing just 1 percent for 117,330 in U.S. vehicle sales.
While incentive spending was down for Nissan group in December, it was still expected to have been higher than the industry average.
"Incentive spending at the brands was forecast to represent 9.3 percent of the transaction price in December, while the industry average was pegged at 8.7 percent," Automotive News reported.
CEO Carlos Ghosn and other Nissan executives will be meeting with Nissan dealers on the sidelines at the North American International Auto Show to confer on plans to grow Infiniti, Munoz said.
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