Scion is renewing the plug for millennial buyers with two new offerings: its first sedan and a production version of the iM concept showcased at last year's Los Angeles auto show.
Toyota's youth-oriented brand is aiming to bring in "independently minded" consumers between the ages of 18 and 34, Scion said in a statement. The two new models will be unveiled in April at the New York International Auto Show.
"With the iM hatchback and our first sedan, we're inviting drivers to re-imagine what they can accomplish with a Scion," said Scion Group Vice President Doug Murtha, adding that 2015 "will be an exciting year" for the brand.
The five-door iM hatchback, which is Scion's first all-new offering in three years, should be priced around or less than $20,000.
The iM concept featured in November at the L.A. Auto Show was built in the style of European touring cars, matching sporty styling with geometric grille inserts. Its exterior came in "Incrediblue" paint complemented by matte silver and gunmetal accents.
The production Scion iM will "carry forward some of the sporty looks and versatility displayed in the concept version," according to the automaker.
The two new cars will be available at dealerships in the United States by the end of 2015, a Scion spokeswoman told Automotive News.
"Both new models will stand out in the marketplace for their style and substance," Murtha said.
Scion's U.S. sales fell 15 percent last year to 58,009 vehicles, even in a year that was positive overall for auto sales in the United States.
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