Just 18 percent of Americans are planning to do their holiday shopping on Black Friday, a new survey has found.
Fortunately for stores, those who do plan to score holiday gifts on the most infamous shopping day of the year will be more likely to visit brick-and-mortar locations. Even with free shipping and online discount offers, more consumers say they will opt for visiting the physical store over buying online, said a new survey from ecoATM.
Online shopping can be tempting, but it's also more streamlined and can't employ many of the tricks that physical stores use to get customers to purchase more.
The survey sponsored by ecoATM, a network of kiosks to recycle old gadgets such as smartphones and tablets, also broke down which stores customers planned to visit on Black Friday.
Of those surveyed, 61 percent of consumers said they would go to discount retail stores such as Target, while 57 percent planned to use online marketplaces such as Amazon or eBay. Shopping malls are the chosen venue for 36 percent of participants, while 32 percent said they would visit department stores such as Macys or Bloomingdales and 23 percent planned on shopping at specialty retail stores including Apple and Sports Authority.
Plenty of customers seem to be waiting until the last minute to decide if they want to brave Black Friday crowds. A recent National Retail Federation survey found that 31.6 percent of customers want to wait until they see the deals, CNBC reported.
The survey predicted that more than 140 million people will shop or "may" shop on Thanksgiving Day, Black Friday or during the following weekend.
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