Are you a car enthusiast with the double boon of youth and wealth? Lincoln has the car for you.
Gunning for youthful but affluent buyers, the revamped luxury line is launching an upscale trim level called Black Label that offers a designer interior and a maintenance warranty for an extra $5,995, Bloomberg News reported.
"Our goal is to provide an ultimate sensory experience by creating luxurious environments with a variety of unique color themes that resonate with customers," Janet Seymour, Lincoln color and materials design manager, said in a statement. "We achieve this by using the most premium materials with meticulous attention to detail."
The four interior themes are luxuriously titled--Indulgence, Center Stage, Modern Heritage and Oasis--and feature Venetian leather, Lincoln branding touches and crafted woods. Along with an upscale cabin, buyers will get a warranty to cover routine maintenance, car washes and more for four years or 50,000 miles.
Black Label will first be rolled out as an option for the MKZ sedan and MKC small SUV and will be added for the MKX SUV in 2015.
Lincoln, which expects the Black Label trim will draw 5 to 6 percent of its customers to start, has been going through a polishing period as Ford looks to rejuvenate its luxury lineup. In September, CEO Mark Fields said $2.5 billion would be invested into the brand over the next five years as Lincoln expands to China and introduces eight new models.
Ford wants to establish Lincoln as much more than just a car for older drivers.
"We're expecting to attract a little bit different customer that what is coming in now, a little younger and more female," marketing manager Andrew Frick told Bloomberg.
In the late summer, Lincoln tapped actor Matthew McConaughey to be its new spokesman, with the Academy Award winner saying he was drawn to the brand for its all-American appeal. A "Saturday Night Live" skit that spoofed Lincoln commercials that feature McConaughey helped to boost the brand last month.
While Lincoln reported its best October sales in seven years last month, the company's 8,883 deliveries still accounted for less than a third of BMW's for the same period.
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