Facebook has announced it will unveil new ad preferences soon which will allow users to control the ads they see.

The social media site said in an announcement today (June 12) that users will be able to click on a link next to an ad called "Why am I seeing this?"

Facebook will then provide an explanation why it chose to show you that specific ad, and if you decide you don't want to see it anymore, you can tell the site to stop showing it via your ad preferences.

The strategy means Facebook is trying to keep its users happy by not ticking them off with too many unwanted ads, while still capitalizing off of companies who want to advertise on the social media site.

The new ad preferences and controls will debut first in the U.S. sometime later this month, according to Reuters.

A global launch is set to take place before the end of 2014.

Click here to read more about the announcement.

Overall the preferences are good news for Facebook users, though the company did reveal some bad news as well.

Facebook will be expanding the sources it uses to figure out what ads to show on your specific Facebook page. Currently, the company sends out ads based on your age, gender, location and Facebook activities, for example the pages you "Like," according to Reuters.

Soon the company will also tap into websites and apps you use to determine what ads to show you.

"Let's say that you're thinking about buying a new TV, and you start researching TVs on the web and in mobile apps," Facebook said in a statement regarding the new strategy. "We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you're interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV."

Facebook users will be able to set their ad preferences through their web browser and through controls built into Android and iOS, according to the company. 

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