Samsung's plan for a "Smart Home," which will be showcased at this week's Consumer Electronics Show, could put its customers' brand loyalty to the test.

The Suwon, South Korea-based electronics company will feature its latest Smart Home service at Tuesday's CES opening, Headlines & Global News reported.

The Smart Home will link devices, utility controls and appliances in a house if they are all Samsung products; for example, a consumer could say "going out" into a Galaxy Gear smartwatch app, which would turn off lights and shut down the television.

For the initial versions of the Smart Home service, Samsung will need to examine shoppers' brand loyalty, Headlines & Global News noted.

"This one needs serious work as most customers tend to purchase only a single Samsung appliance instead of buying a complete set," the outlet said.

While the initial Smart Home service will only be compatible with Samsung products, the company plans to implement other brands in the future.

According to Martin Garner, an analyst covering connected homes technologies at consultancy CCS Insight, working with competitors could be an issue for the South Korean company.

"Samsung is the most aggressive competitor that exists. So, why would another manufacturer want to use its platform?" Garner told BBC News.

"Samsung have had the same connected home vision for a while, but their implementation of it was a bit ragged," he said.

The electronics company's vision is for three initial features: device control, home view and customer service, according to BBC.

A smart device app would control air conditioners and lights even when an owner is out of the house. For the home view, Samsung envisions cameras built into TVs and other appliances to send video feeds in real time to users' smartphones.

Another app would notify consumers if a part in a machine needs to be cleaned or replaced; for example, the app would send an alert if the washing machine filter needs cleaning.

See Now: OnePlus 6: How Different Will It Be From OnePlus 5?