GMC will become the official vehicle of EA SPORTS Madden NFL 25 on August 27 when the 25th anniversary edition of the "Madden NFL" arrives in store.
The game will include the brand-new 2014 GMC Sierra full-size pickup, the Yukon, Acadia, and Terrain vehicles according to a GM press release.
The vehicles will be seen at various points during the game, including after a team wins the Super Bowl. Like in real life, the game's MVP is awarded a new vehicle at the end of the game.
"GMC's association with professional football is rooted in the common bonds of strength and determination," said Sandra Moore, director of GMC Advertising and Sales Promotions in a press statement. "Our new Madden integration allows us to show that we're a technologically savvy brand as well."
During the upcoming NFL season, GMC will select a "Never Say Never Moment of the Week," the best moment which demonstrates a "combination of impressive athletic performance, intelligence, and preparation."
Each moment will later be made available to replay in-game at regular intervals throughout the season according to GM. Replays will require an internet connection and an Origin Account. Players must be 13 or older to create an account.
An online sweepstakes available until Aug. 1 will give Madden NFL fans a chance to win tickets to EA SPORTS Tuburon studio in Orlando, Florida where they'll get a chance to spend a day meeting the programmers and testing the game before it's released to the public.
The winner will also be driven around town in an all-new 2014 GMC Sierra full-size pickup.
Fans will also have the chance to complete a "hand-picked" GMC Collection of Professional Grade players, which is found after purchasing the Madden Ultimate Team pack.
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