General Motors announced this week a $44.5 million investment to build a Logistics Optimization Center at its Lansing Grand River Assembly plant, creating approximately 200 new jobs.

The investment will be used to build a 400,000-square-foot building near the assembly plant to make manufacturing "more flexible" according to a General Motors press release.

 "This project is the latest example of how we're doing business differently in GM today," said Christine Sitek, GM North America manufacturing manager. "We've developed an innovative material strategy that increases efficiency and improves quality to benefit our customers, employees and the bottom line."

The investment will not only save the company money, but improve efficiency by "leveraging available plant real estate and streamlining the flow of materials" according to GM. It will cut down transportation and contribute towards improved quality.

Lansing Grand River produces the Cadillac ATS, which was named the North American Car of the Year a few months ago.  The new ATS has also been awarded with the 2013 Car of the Year by Esquire (ATS), and 2013 Motor Press Guild Vehicle of the Year (ATS) according to GM.

The plant also produces three different CTS models, as well as high-performance V-Series vehicles.

The plant opened in 2001 and currently employs 1,541 people.  The facility size is approximately 2.5 million square feet on 111 acres according to GM.

 "This investment was earned through the quality and flexibility that has been a hallmark of Lansing Grand River since it opened in 2001," said Lansing Regional Plant Manager Tony Francavilla. "However, our plant could not be successful without the strong support from our local community, the city council and Mayor Virg Bernero. We're committed to continuing world-class manufacturing performance for which we are known, and our customers demand."

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