The brand-new 2014 Sierra will be released this summer with advanced active safety features never offered to full-size pickup truck owners before.

The truck includes features like Forward Collision Alert, Lane Departure Warning and the optional Safety Alert Seat according to a company press release.

"It's akin to someone tapping on your shoulder in a crowd to get your attention," said General Motors Active Safety Technical Fellow Raymond Kiefer. "Using the tactile sense to communicate crash threat direction provides an effective and intuitive way to cut through the clutter of visual and auditory sensory information that drivers routinely experience."

The Safety Alert Seat gives owners feedback transmitted as a vibration through the surface of the driver's seat bottom cushion. The Lane Departure Warning system's camera detects when the Sierra is leaving a lane without a turn signal active in that direction. A vibration in the left or right seat bolster is designed to get the driver's attention according to GM.

When a possible collision is detected ahead by the Forward Collision Alert system, both sides of the seat vibrate to alert the driver.

Forward Collision Alert works by using a camera behind the windshield to monitor traffic ahead and estimate time to collision. A green vehicle-shaped icon on the instrument cluster lets the driver known when the system has detected another vehicle ahead.

When the vehicle gets too close to another automobile, the icon turns orange. When approaching another vehicle too quickly, GM said that red lights flash on the windshield to get the driver to slow down.

"The 2014 Sierra is our most capable light-duty pickup truck ever," said Tony DiSalle, vice president of GMC Marketing. "With a full array of advanced features that protect owners before, during and after a collision, it's also our safest."

Lane Departure Warning works by using an icon of a vehicle crossing a dotted lane marker and glows green when detecting a lane ahead at speeds above 35 mph. The icon glows amber and flashes when a warning is active according to GM.

Both the Forward Collision Alert and Lane Departure Warning can be deactivated if the driver chooses.

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