A good industry crossover recently happened as Ford hires Musa Tariq as its new Branding Chief. He officially holds the designation of Ford as Chief Branding Officer. He is from Apple Inc. and is now venturing into the automotive industry. It may seem two worlds apart, but his new designation with Ford may most likely be in line with his former role with Apple.
According to Apple Insider, Ford is the latest car manufacturer to hire top executives from Apple, with Musa Tariq as their new Chief Branding Officer. Tariq will officially start working for Ford on Monday, Jan. 30, 2017 and is tasked to further build and differentiate the brand. He will be reporting directly to VP of Global Marketing, Sales and Service Stephen Odell and Ford Group VP of Communications, Ray Day.
Musa Tariq has joined Apple Inc. back in August 2014 as Retail Division's Marketing Director under Apple Store headed by Angela Ahrendts. The two executives have worked together in Burberry, with Tariq assisting and helping Ahrendts take the fashion brand to social media.
As Ford hires Musa Tariq, it promises fresh insights in terms of taking the car manufacturer's marketing efforts to greater heights as this is his expertise. His experience working for Nike as Senior Director for Social Media may also come in highly beneficial.
Working mostly in Social Media, Ford will surely have an extremely strong online presence. It is definitely going to reach more targeted audiences like never before. Its marketing campaign and promotional efforts may also change, most probably catering to yet another market segment and keeping its current niche market even stronger.
As added by Forbes, the 34-year-old Tariq specifically brings not only the Apple legacy but learnings from his role as Apple's Global Marketing and Communications Director for retail. Ford became highly interested because Tariq launched several initiatives that enhanced the retail experience from over 400 Apple stores and over 60,000 employees globally.
This is one of the best decision as Ford hires Musa Tariq as its Chief Branding Officer. With several accomplishments and initiatives turned into actual fruition, Tariq will surely take the Ford brand to an even better platform to be known as one of the world's best car manufacturer. Cheers and good luck to Tariq!
As Ford hires Musa Tariq, addressing its decision to shut off plans for having Mexico plant may not be one of his roles. However, it is one that's gaining mixed emotions, especially for both Americans and Mexicans as both nationalities are directly affected. Watch the news below:
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