Amazon wants to purchase live-streaming gaming network Twitch, a company that Google had its eyes on, according to tech blog site The Information.
Amazon is in "late stage" discussions with Twitch, but it is currently unclear whether the two companies have signed an agreement.
Twitch and Amazon have both not commented about the discussions publicly yet, according to Reuters.
A number of media outlets reported back in May that Google had signed a deal to purchase Twitch for $1 billion, but a deal was never finalized.
Twitch, which is based out of San Francisco, allows consumers to broadcast live-streams of themselves playing videogames.
Twitch's social networking features allow viewers to communicate with other viewers and the featured gamer during broadcasts.
Video games are among the most popular content on YouTube, the world's No. 1 video website, which is owned by Google.
Twitch raised $20 million in funding in September from Thrive Cpaital, WestSummit Capital and Take-Two Interactive Software Inc, among other parties, according to Reuters.
Twitch launched back in June 2011 as Justin.tv. It has since grown from 3.2 million unique viewers each month to 45 million.
Fans come to watch the more than 1 million gamers who broadcast their video game channels on the service.
The average Twitch viewer watches 106 minutes of the platform's video game live streams daily, while around 58 percent of viewers spend 20-plus hours a week watching Twitch videos, according to company data cited by the L.A. Times.
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