Perfectionism has its perks, including the bragging rights to say you're the best in the world. Ferrari has won dozens of international awards in the past year and the Italian carmaker's latest accolade has put the auto maker ahead of the pack globally.
Research firm Brand Finance, which complies an extensive brand valuation study called Global 500, gave Ferrari the title of "World's Most Powerful Brand."
While companies like Apple and Samsung have larger cash revenues, the Brand survey deemed the niche sports car manufacturer most powerful in terms of a variety of metrics in addition to revenue, including: net margins, average revenue per customer, marketing and advertising expenditures, as well as, qualitative measures such as brand loyalty and brand affection.
Taking those metrics together, Ferrari outperforms not only rival auto manufactures like Lexus, BMW, Volkswagon and others, but all brands worldwide, a press release from Brand Finance stated.
"It is always a pleasure to top any list and still more so when the competition includes some of the world's most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence," said Ferrari Chairman Luca di Montezemolo in the press release. "Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them."
Ferrari was also awarded yesterday by respected French publication L'Automobile Magazine, which named the carmaker's 458 Spider the best cabriolet and the F12 Berlinetta the best couple.
An article from New York Daily News stated that Ferrari has won 25 international awards in the last 12 months.
The Brand survey stated Ferrari's brand value at $3.6 billion, a sum that paled in comparison to Apple's $87.3 billion, which earned the trendy computer company the title of World's Most Valuable Brand.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
