Nissan Leaf creates tensions with Tesla Model 3 by alluring customers to buy their segments instead. The infamous slogan of "no reservation" has sparked much awareness and initiating the battle for dominance on the road and for the sales.
The world is eagerly awaiting the upcoming release of the Tesla Model 3. It has dominated every social media platforms and has gained much popularity on a daily basis and most of all, the pre-order numbers are startling to note not only for the investors but even for the rest of the world as well.
Given the rising demand for Tesla, Nissan Leaf is not giving all of the limelight to the Model 3. In a report from Time, even though the Nissan Leaf held the record for being the world's best-selling electric car, the Tesla Model 3 is instigating a threat to the segment.
To counter the unprecedented demand for the Tesla Model 3 and to ensure its dominance and place on the top pedestal, Nissan began the release of ads asking consumers to decide now and not wait for the Model 3 because the Nissan leaf is all ready to roll out.
The ad further stated, "No one should have any reservations about getting an electric car today. Nissan has been the global leader in electric vehicle sales since the Leaf was unveiled in 2010. And we have one waiting for you right now, no reservations needed."
Have no reservations about driving an all-electric Nissan LEAF today. Here's why: https://t.co/wd4joWECzj #EarthDay pic.twitter.com/jxbBqN2b4r
— Nissan (@NissanUSA) April 22, 2016
The words are more than enough to catch the attention of the Tesla Motors and its forthcoming Tesla Model 3. All the more, Nissan did not end the rift but added on to note, "Why drop $1,000 to stand in line when you can get $4,000 cash back and best-in-class range?"
The attention that Tesla Model 3 is getting has resulted for other electric vehicles to modify their business approach and amplify its marketing strategies. Even BGR reports that the forthcoming Model 3 has "spooked other car companies."
The orders for the Tesla Model 3 and the desire of the customers to drive a Model 3 are indeed skyrocketing. In a post from Auto World News, 400,000 pre-orders have been affirmed but the timeframe to deliver the cars remains unsettled, raising for loopholes that other car brands can use against the Model 3, in particular the Nissan Company.
With the intensifying strain between two carmakers, pressures on both segments are forecast to arise. As Nissan Leaf counter Tesla Model 3's presence on the road, it remains indecisive on whether the "No Reservation" ad can allure Tesla Model 3 costumers to their side.
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