Hyundai’s Super Bowl ads performed the best among 12 auto industries at the Super Bowl commercial last Sunday, according to AutoTrader.com.
The South Korean company made a bold move this year, coming up with five separate commercials for the Big Game, where a 30-second spot costs around $3.5 million. Among them includes a Hyunda Veloster Turbo outpacing a cheetah and the 2012 Elantra’s celebration of winning the North American Car of the Year.
AutoTrader.com, an Atlanta-based automotive marketplace and consumer information website, analyzed the effectiveness by tracking the consumers’ online visits from 5 to 10 p.m. EST on Sunday.
"There was a flood of hype around the auto ads that ran this year, and they certainly dominated the air waves during the game, but how that translates from game time ad to online shopper activity is probably the most compelling to advertisers and manufacturers trying to understand shopper behavior and the value of an ad spend for the big game," said Rick Wainschel, vice president of automotive insights at AutoTrader.com.
While Hyundai did not have spikes in the graph, the company had “elevated activity across the length of the game on multiple car models”, according to AutoTrader.com.
The data analysis also found that Chevy Sonic and Toyota Camry to have the highest spikes at the peak of the game, and Fiat 500 unexpectedly had 65 percent of its searched occurred after the game ad aired.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
