Google is looking to adopt a new slogan that better reflects its widening mission, which has spread from connecting Web pages with a search engine to launching a fully self-driving car, bringing the Internet to more countries and even exporting the entrepreneurial American spirit to Europe.
"We're in a bit of uncharted territory," Google co-founder and CEO Larry Page recently told the Financial Times. "We're trying to figure it out. How do we use all these resources we have and have a much more positive impact on the world?"
While the tech giant's famous "don't be evil" slogan has become a huge part of Google's media presence, its formal mission statement is "organize the world's information and make it universally accessible and useful." According to Page, Google will likely rethink its mission statement going forward.
The Mountain View, Calif.-headquartered company is hoping to take on projects that affect even more people; however, Page was vague on exactly what things will have a "significant impact." He said it would be "amazing if we can do that at a bigger scale than we're doing. But no one has yet demonstrated that."
Despite being valued at $400 billion earlier this year, Google can't become complacent in its success, Page said.
"When I've looked at other technology companies, they tend to fail over time because they've missed the next things," he told the Financial Times.
Between robotics ventures and smart home acquisitions, Google has had a busy year. The company that began as a startup headquartered over a garage is also expanding into healthcare through Calico, a company designated by Google to research diseases related to age.
Page believes that Google's entrepreneurial spirit and the perfect storm of influences that has made Silicon Valley a technology hotbed should be spread overseas.
"Why can't we get more of these things going in Europe?" he asked the Financial Times. "Like celebrating technology, having a friendly environment for it, having more investment in science and a basic understanding and entrepreneurialism and making money and moving quickly and kind of the things that are good about Silicon Valley."
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