Apple has been named the most valuable brand in the world for the second year in a row.
The tech giant is worth $119 billion, or more than the gross domestic product of Cyprus, Kenya and Estonia combined, according to a report by the Daily Mail.
The Cupertino-based company is currently the biggest corporation with a stock market valuation of $591 billion.
Reports said Apple's brand value had increased by 21 percent in 12 months. Google is second place with a value of $107 billion. Coca-Cola ranks third with a value of $81.5 billion, followed by IBM with $72.2 billion with Microsoft with $45.5 billion, according to the report.
Facebook was the company that had the biggest increase in brand value at 86 percent. The social media site jumped to 29th place with a value of $14.3 billion, ahead of Kellogg's, Volkswagen, and Ford.
"Apple and Google's meteoric rise to more than $100 billion (£61.87 billion) is truly a testament to the power of brand building," said Jez Frampton, Interbrand's Global Chief Executive Officer, according to the Daily Mail.
Meanwhile Google, Amazon and Facebook have raised the bar for customer expectations when it comes to brand experience.
"Brands that seek to lead in the forthcoming Age of You will have to create truly personalized and curated experiences, or what we call 'Mecosystems,' around each and every one of us," Frampton said. "Such brands will have to rehumanize the data, uncover genuine insights, and deliver against individual wants, needs, and desires."
Interbrand calculates brand value by looking at a company's financial performance, consumers "brand alliance" and "brand strength analysis."
The survey was dominated by US brands, with notable exceptions of South Korea's Samsung, which came in 6th, Japan's Toyota at 8th and Germany's Mercedes-Benz at 10th.
A total of 13 companies on the list were technology firms.
"iPad's number one status among kids represents the culmination of the 'tablet takeover' - a movement from shared screens and TV network dominance to curated content on personal devices," said Wynne Tyree, president of Smarty Pants, according to the Daily Mail.
"Kids increasingly turn to iPad for games, TV shows, videos, books, homework help and communicating with friends and family."
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