Chrysler has released three new commericals on its YouTube page as part of its advertising campaign celebrating the launch of the all-new 2015 Chrysler 200.
The campaign features baseball superstar Miguel Cabrera and takes its cue from the iconic poem "Casey at the Bat" by Ernest Thayer.
The first 30-second spot called "Miguel at the Bat" is an adaption of the famous baseball poem, with a twist.
The campaign launched in the U.S. on Sept. 20.
"There's a strong-hold in the mid-size segment, and there are established leaders. The Chrysler 200 has come to compete," said Olivier Francois, Chief Marketing Officer, Chrysler Group, LLC, according to a company press release. "Miguel Cabrera exemplifies the exuberance, energy, passion and fortitude of those whose hard work made the all-new 2015 Chrysler 200 possible. And like Miggy at bat, the Chrysler 200 steps up to the plate as a competent player and aims to change the game."
Two more spots will have targeted cable placement as well, including a 30-second commercial called "In the Right Hands," which speaks to the fact that the right tool in the hands of the right person can make something great.
The 30-second commercial "Game Changers" features Cabrera and focuses on how he is changing the game of baseball every single time he puts on his glove and picks up his bat.
The new commercials are narrated by Kevin Yon, who voiced Chrysler brand's "Born Makers" and "Born of Fire" commercials, and were created in partnership by full-service advertising agency Doner.
The spots serves as a continuation of Chrysler's relationship with Cabrera, MLB's first Triple Crown winner in more than 40 years, and the reigning American League MVP.
This is the second campaign partnership with Cabrera.
Chrysler debuted its "Road to Greatness" campaign last fall, which featured Miguel Cabrera and aired during Major League Baseball's American and National League Championship Series and World Series.
The all-new 2015 Chrysler 200 is currently displayed on the building wrap of Chrysler Group Headquarters in Auburn Hills, Mich.
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