Apple has committed some 10 million yuan ($1.6 million) to support relief efforts following an earthquake in China's Yunnan province earlier this week.
The quake left over 600 people dead, according to Reuters.
The event took place in a remote part of Yunnan province, causing thousands of buildings, including schools to collapse, the official Xinhua news agency reported.
It was the most severe in the region in a century.
Apple hasn't publicly confirmed the donation yet, word of the commitment was reported by state-owned broadcaster China Radio International.
Apple recently updated its Chinese homepage to express its condolences to those who have been affected by the earthquake.
Last April, Apple contributed 50 million yuan ($8 million) to rescue and recovery work after an earthquake in neighboring Sichuan province.
The event claimed 200 lives and injured more than 10,000 people.
Apple also hasn't said yet if it if will follow up its donation by activating its iTunes donation system, which allows people to donate to the Red Cross through its iTunes service.
The last time the iPhone-maker did so was in November 2013 when a deadly Typhoon Haiyan tore through the Philippines, killing more than 10,000 people, according to AppleInsider.com.
Apple also activated its system for Hurricane Sandy and the 2010 earthquake in Hati.
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