General Motors has officially announced the appointment of Johan de Nysschen as President of Cadillac.
de Nysschen, 54, will be in charge of all aspects of Cadillac globally including pricing, network development, strategic brand development, marketing, sales.
He will join the GM executive leadership team as an executive vice president starting August 1, and will report to General Motors President Dan Ammann.
"Johan brings to our company vast experience in the development and proper execution of luxury automotive brands," said Ammann, according to a company press release. "With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term."
He was also be in charge of product portfolio planning, which includes critical input for product engineering and design.
de Nysschen said he is excited to join the GM team.
"I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry," de Nysschen said, according to GM. "The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands.
de Nysschen spent the last two years as the head of the Infiniti brand worldwide.
Before that, de Nysschen was chief executive of Audi USA for eight years and president of Audi Japan for five years.
He started his career with Audi in South Africa in 1993 after holding a number of automotive positions with the Ministry of Transportation, BMW in South Africa and an automotive supplier, according to GM.
"The recognition of the brand is immense, and the progress on the fundamental product front is widely acclaimed," said de Nysschen. "I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners."
Cadillac is considered one of the fastest-growing luxury brands around the world today, with sales improving 30 percent globally last year.
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