Google has announced a new Glass initiative that will benefit American nonprofits--and potentially boost the Glass image, which has taken a few hits.

On Tuesday, the Mountain View, Calif.-based company asked nonprofit groups to pitch ideas for ways to use Google Glass in their work, The Associated Press reported.

The five best ideas will earn their respective charities a free pair of Google Glass, a trip to Google for training and a $25,000 grant to fund the proposed project.

Google has already been testing its Glass device in nonprofit field work. The World Wildlife Fund conservationists have been using Glass while conducting field studies, while a Nepal-based research officer has employed Glass during his work to protect rhinos from poaching.

Google launched another Glass program earlier this month to encourage businesses to implement the device. Called Glass at Work, the new program is intended to give tech support to Glass business users and see how companies are using Glass in the workplace. 

One example of a company putting Glass to good use is Sullivan Solar Power of Southern California, which installs solar panels.

The general public has remained leery of the Internet-connected eyewear, inspiring Google to release a set of guidelines for Glass in February. Problems seem to surface when Glass is worn in public; perhaps businesses and nonprofits will have more luck incorporating the cutting-edge device into their routines.

A huge issue with Glass has been privacy, something that has reportedly led to public altercations. Depending on the work setting, Glass could be a privacy concern for sensitive information; however, the eyewear device should generally be less of a concern for work compared with private life.

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