Google is attempting to trademark the word "Glass" to use for its computer-powered glasses, a move that would allow the company to shorten the current name of the device.
Google has already trademarked the term "Google Glass" and submitted an application to trademark the word "Glass" with a "futuristic font" back in 2013, according to a report by The Wall-Street Journal.
The U.S. Patent and Trademark Office is holding up the bid however.
A trademark examiner noted two main objections in a letter to the internet search browser company last year. The first concern is that the trademark is too similar to other pending or existing computer software trademarks that contain the word "Glass" already. This could cause some confusion for customers.
The second objection mentioned is that "Glass," even with the aforementioned formatting, is "merely descriptive," according to The Wall-Street Journal, citing the letter.
Words that describe a product also don't have trademark protection under federal law, "absent a showing of acquired distinctiveness," according to the examiner.
Google trademark attorneys Anne Peck and Katie Krajeck from Cooley LLP, sent the trademark office examiner a 1,928-page letter in defense of the application earlier this month, according to The Wall-Street Journal.
Most of the letter contains clips of articles about the device, but it is clear that the company wants to obtain the trademark badly.
"They just want to call it 'Glass.' They don't want to have to call it 'Google Glass,'" said Josh Gerben, a trademark attorney in Washington, D.C., according to The Wall-Street Journal.
Google feels that the proposed trademark wouldn't confuse consumers because of how much media and policy attention the device has received.
Last December, Border Stylo, LLC, known for creating the browser extension called "Write on Glass," filed a notice of opposition against Google.
Google filed a petition to cancel Border Stylo's trademark, according to The Wall-Street Journal.
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