Mar 11, 2014 12:08 PM EDT
Microsoft Gambles That 'Titanfall' Will Become Xbox One's 'Halo'

Microsoft Corp is taking a huge gamble on its new sci-fi combat game "Titanfall" that it will be a big enough hit to help boost sales of its Xbox One videogame device as it competes for sales with Sony's PlayStation 4 console.

Microsoft hosted over 6,000 midnight launch events around the world for "Titanfall," one of the most anticipated new products for the Xbox One.

"Titanfall" is on sale now for $60.

The videogame allows players to go one-on-one as soldiers, or take over giant robots in war-torn settings, according to Microsoft.

"We're making a big bet that 'Titanfall' is going to be a blockbuster launch for Xbox," said Yusuf Mehdi, head of marketing and strategy for Microsoft's Xbox group, according to Reuters.

Microsoft will also promote the game at South by Southwest, an annual gathering of filmmakers, musicians, and tech industry experts that is now under way in Texas.

The game was developed by Respawn Entertainment and published by Electronic Arts. It will be available for older Xbox 360 consoles starting March 25.

Both the Xbox One and PlayStation 4 launched in November last year.

Microsoft has not provided updated sales figures since January, when it confirmed Xbox One sales reached three million units as of the end of 2013.

The PlayStation 4 is sold for $399, whereas the Xbox One is sold for $499.

Microsoft announced last month an Xbox One and "Titanfall" bundle would be available for $499, meaning the game is essentially for free.

Most experts in the gaming industry are watching to see if "Titanfall" can become the next "Halo," which was released exclusively for Xbox back in 2001. The sci-fi shooter game became a sensation around the world, and helped fuel sales of Xbox consoles for a number of years.

"We don't have a sales forecast for the game to share, but we expect it to be big for us," Mehdi said.

See Now: OnePlus 6: How Different Will It Be From OnePlus 5?

 PREVIOUS POST
NEXT POST 

EDITOR'S PICK    

Hyundai to Invest $16.1 Billion for EV Business; Sets Annual Sales Goal of 1.87M Electric Cars by 2030

World's Most Expensive and Most Heavily-optioned Porsche 928 GTS is Coming Home to the U.S.

Major Boost as Tesla Giga Berlin Facility in Final Phase of Approval Process; Delivery Event Set This Month

Audi Looking for e-tron Electric Vehicles to Spur Car Brand's Growth in India in 2022

Toyota Offers Free EV Charging to Owners of 2023 bZ4X After Partnership Agreement with EVgo

2022 Suzuki Baleno Finally Unveiled in India: What are the Specs and Features of this City Car?