Connectivity seems to be the next big thing in the auto industry, which is quickly embracing wireless Internet and teaming up with names like Apple and Google.

The latter announced at this week's International CES that it had reached a deal with four automakers to form an alliance integrating Android technology into cars.

But how much will "connected cars" improve the average driving experience?

On the plus side, motorists can use smartphone apps in surround-sound when they travel, Yahoo! Finance reported. Another potential future perk is that connectivity may enable self-driving cars to be chauffeurs.

But before cars are running your errands for you, the auto industry will likely have to work through some hiccups.

"The idea is to extend consumers' digital lifestyles into the vehicle," said Thilo Koslowski, head of the automotive practice at research firm Gartner, as quoted by Yahoo. "But so far, the auto industry is doing too much cutting and pasting of what people already do on their smartphones." 

Some of the main problems that are likely to plague early connected cars are limited features that fall behind smartphone apps; added costs for wireless in a vehicle and overly complicated systems.

"Digital technology creates a conundrum for automakers," Yahoo said.

The problem is striking a balance between offering apps and services and not encouraging drivers to be distracted. Carmakers like to use tried and true technology, so smartphones will continue to be the place to try out new, trendy apps. Connected vehicles tend to feature well known apps like Pandora, which is available in a streamlined version through some infotainment systems.

Another question is whether or not people are willing to pay for wireless in their cars--especially when it will probably be a 3G connection. AT&T will offer users in a dedicated GM, Audi or Tesla vehicle, starting with models from 2015.

Cars are also becoming increasingly complex with confusing menus and overcomplicated controls. Driving could get even more confusing when carmakers and tech companies are integrated.

"Just as you can choose between a leather or cloth interior, you might have to choose between an Apple or Android system when you pick out a new car," Koslowski told Yahoo. "You might even go a step further and pick up a new phone when you buy a car."

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