Google and tech company Nvidia have reached a deal with Audi, General Motors, Honda, and Hyundai to form what has been called the Open Automotive Alliance, according to Edmunds.

The alliance was created to help integrate automotive technology with Android-based devices.

Interested consumers can expect Android integration towards the end of 2014, according to Google.

Google hopes to provide drivers with different apps, allow them to control most in-car systems, and sync Android devices.

The goal is to make driving safer, since divers would no longer have to look at their phones to access a number of different functions.

"Millions of people are already familiar with Android and use it every day," said Sundar Pichai, senior vice president of Android, Chrome & Apps at Google, in a statement, according to Edmunds. "The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road."

All companies involved in the deal stand to benefit from it. Google and Nvidia would expand their presence in the automotive world, while the automakers would benefit by providing the latest technology and software improvements in their vehicles.

Other smartphone companies like Apple have deals with automakers like Ford to provide a similar service.

One of the themes at the 2014 International CES, which is going on this week in Las Vegas, is the "connected car" and the new alliance will likely be a major topic of discussion throughout the rest of the week.

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