Dec 27, 2013 04:09 PM EST
Apple’s iOS Was More Popular on Christmas Day Than Google's Android

It seems Apple's operating system won the Christmas showdown against Android as 23 percent of all e-commerce orders were placed on the big holiday by using iOS.

Just four percent of all orders were done so while using an Android operating system, according to research collected by IBM.

Consumers using an Apple device like an iPhone 5 or 5S spent more per order as well, purchasing approximately $94 worth of items per transaction.

Android customers spent just $48 per transaction, according to the data.

"It would be sort of interesting to know whether or not these shopping excursion were being driven through a basic browser or if they were actually being enabled by a retail app," Charles King, principal analyst at Pund-IT, said in a statement, according to Sci-Tech.com. "That didn't shake out in this report."

Smartphones in general increased online holiday traffic by nearly 28.5 percent, compared to tablet devices which increased 18.1 percent, according to IBM.

Tablet devices helped increase holiday sales by 19 percent, which is almost twice the amount smartphones brought in (9.3 percent.)

"Mobile traffic was the highest we've seen over this holiday season, accounting for 48 percent of all online traffic, up 28.3 percent compared to the same period last year," IBM reported about sales on Christmas. "Mobile sales also remained strong, approaching 29 percent of all online sales, up 40 percent over 2012."

Data also showed that online shopping increased 16 percent on Christmas Day when compared to last year's holiday. 

See Now: OnePlus 6: How Different Will It Be From OnePlus 5?

 PREVIOUS POST
NEXT POST 

EDITOR'S PICK    

Hyundai to Invest $16.1 Billion for EV Business; Sets Annual Sales Goal of 1.87M Electric Cars by 2030

World's Most Expensive and Most Heavily-optioned Porsche 928 GTS is Coming Home to the U.S.

Major Boost as Tesla Giga Berlin Facility in Final Phase of Approval Process; Delivery Event Set This Month

Audi Looking for e-tron Electric Vehicles to Spur Car Brand's Growth in India in 2022

Toyota Offers Free EV Charging to Owners of 2023 bZ4X After Partnership Agreement with EVgo

2022 Suzuki Baleno Finally Unveiled in India: What are the Specs and Features of this City Car?