Apple device users can now listen to Spotify's music library for free while using the official app for IOS.
iPhone and iPad owners can access "shuffle play" by selecting an artist and playing the singer's entire catalog on shuffle, AppleInsider reported.
The free Spotify service also lets users listen to their own playlists as well as playlists created by people they follow. The catalog shuffle differs from Apple's iTunes Match and Pandora, which both let users search for a particular artist and then listen to personalized "radio stations" with similar songs.
Spotify, which streams free music and works on advertising revenue, reportedly renegotiated its licensing agreements with the recording industry to change up its streaming service. In February, the company announced plans to pursue free music streaming on the iPhone app.
On-demand music will be available on tablets, so iPad users will be able to choose specific songs to listen to.
Also on Wednesday, Spotify announced that songs from classic rock band Led Zeppelin will be available for streaming. In the exclusive deal, the digital holdouts are allowing their music to be played through Spotify after earlier refusing to license their music to streaming services.
Spotify co-founder and CEO Daniel Ek made the announcements Wednesday at a Manhattan news conference that was broadcast online, The New York Times reported.
The relative lack of free streaming for mobile phones has been a downside for the service, the outlet said.
"The world has changed a lot since we launched," Ek told the Times in an interview after the news conference. "More than half of all users are now signing up straight to mobile, and there is a huge correlation between playing on mobile and getting people to convert."
The outlet noted that music from AC/DC, Tool, Garth Brooks and the Beatles is still not available through streaming services.
Spotify, which operates in 55 countries worldwide, will start streaming in 20 more countries, mostly in Latin America and Eastern Europe, including Bulgaria, Colombia, Guatemala and Paraguay, according to the Times.
The service, which is also available in monthly subscriptions with no ads and some extra perks, has more than 6 million paying subscribers.
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