A global campaign aiming for one million commitments never to drink and drive has released a simple but powerful short film called "The Glass Car" to represent the importance of staying in control.
Join the Pact partnered with Vodafone McLaren Mercedes to create the 90-second spot, which features a CGI car created from 1,750 whisky glasses, according to a press release.
"Our partnership with Vodafone McLaren Mercedes is an amazingly powerful platform for talking about responsible drinking," said Carolyn Panzer, director of corporate social responsibility for whisky maker Diageo. "We're releasing 'The Glass Car' to remind consumers that, in life as in racing, control is everything."
In the film, a CGI model of a Vodafone McLaren Mercedes made of whisky glasses shatters and comes back together. The crash took more than a week to render, according to the press release.
The Join the Pact campaign is working to gather one million pledges never to drink and drive partly through social media, where people can use the hashtag "ImNOTdriving."
The film also features two-time world drivers' champion Mika Häkkinen, who is a Johnnie Walker global responsible drinking ambassador.
"Staying in control is what matters in racing," Häkkinen said in the press release. "Split second decisions are the difference between finishing first and finishing last--or not finishing at all. 'The Glass Car' is a powerful reminder of how easily our dreams can be shattered--watch it, share it and sign the pact never to drink and drive."
Being careful not to drink and drive can be especially important during the festive holiday season, noted Gavin Pike, global brand director at Johnnie Walker.
"It's the right moment to use this highly impactful film to reinforce the vital message about never drinking and driving," he said.
Johnnie Walker has partnered with Vodafone McLaren Mercedes for eight years and previously gathered one million signatures on a similar pledge. The brand is also funding free rides home around the globe, pledging one million kilometers (621,371 miles) in safe rides to the recent campaign.
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