Google is planning on producing its own self-driving car after failing to reach a deal with a major automotive company according to a report by the Wall Street Journal.

The company eventually plans on selling autonomous vehicle's to the public, but a release date has yet to be announced.

The internet search browser company had planned on building a self-driving vehicle with a major manufacturer like Continental AG and Magna International, but they've failed to reach an agreement.

Last year, California Governor Jerry Brown signed a law establishing the safety and performance standards for autonomous driving in the Golden State. After the bill was signed, Google had a number of conversations with automakers and conducted autonomous vehicle technology on a Toyota Prius.

Then in May, U.S. transportation officials unveiled guidelines for the development of self-driving vehicles, which included "recommendations" for those who are writing laws governing self-driving technology.

Google has yet to announce officially that it will be making its own car, and many experts feel this could just be strategic move on Google's part to make automakers worried.

According to the same report, Google might also try using its self-driving vehicles as "robo taxis" that would pick people up and drop them off at their destination without having to deal with a Taxi driver.

There will be an important panel called "Technology Takes the Wheel- Our Autonomous Driving Future" at the Los Angeles Auto Show set to be held from Nov. 19-21.

So what do you think? Will Google produce its own vehicle or do you believe they're just trying to make other companies sweat?

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