Nissan announced this week that their popular Leaf model crossed the 25,000 sales mark recently, largely due to a successful 2013 so far.
In March, the company experienced their best sales numbers ever for the Leaf, and in April sales were up 423.5 percent year-over-year according to a company press release. Reaching the 25,000 mark just reaffirms that Leaf is the world's best-selling electric vehicle to date.
"From the beginning our goal with LEAF has been to bring affordable, zero-emission transportation to the mass market in a practical, fun-to-drive package," said Erik Gottfried, Nissan director of electric vehicle marketing and sales strategy in a company press release. "With more than 25,000 LEAFs in the U.S. and 62,000 around the world, we're seeing the adoption curve for EVs accelerate, and there is tremendous interest not only on the West Coast but in a number of new strongholds like Atlanta, Raleigh, Denver, Dallas, Chicago, St. Louis and many more."
Nissan Leaf sales have increased steadily since the vehicle's launch and have grown each month this year when compared to the previous year in sales.
The company has seen an increase in sales in key locations like San Francisco, where the Leaf was the top-selling Nissan model for April, Los Angeles, Seattle, Portland and San Diego according to the company release.
"Pioneering the EV trail with LEAF, we've had the opportunity to evaluate the purchase process of EV buyers. We have maintained an ongoing dialogue with our customers, and through that we've learned just how different the process is for buying a LEAF versus a traditional gas-powered car," said Gottfried. "We've found that customers interested in LEAF come to the showroom exceptionally well educated about the product. Then post-purchase, they stay engaged with us, connect with the LEAF owner community and share their experience broadly, which drives greater interest in LEAF."
Nissan continues to make progress towards its commitment to "enhance the charging infrastructure" in the U. S. and since announcing plans earlier this year, to increase the number of chargers from 200 to 600, Nissan and its charging partners have installed approximately 50 units in 2013.
"We've also learned how infrastructure plays a role in a consumer's decision to go all-electric," said Brendan Jones , Nissan's director of EV infrastructure strategy and deployment. "We already knew that areas with a higher concentration of EVs would require more charging stations, but trends show that the reverse is also true, a more robust charging infrastructure generates greater interest in EVs and stimulates more EV driving among EV owners."
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