Hyundai has apologized for an ad that shows a man attempting to asphyxiate himself from his car's exhaust fumes according to USA Today.

The point of the ad was that the iX35 runs on hydrogen and only emits water vapor, therefore it can't kill someone.

The ad was created by Hyundai's European advertising agency Innocean Europe, according to Hyundai.

"Hyundai Motor deeply and sincerely apologizes for the offensive viral ad," Hyundai said in a press statement. "The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai's request or approval. It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused. More to the point, Hyundai apologizes to those who have been personally impacted by tragedy."

The man is seen taking a hose from the car's tailpipe to the cabin, with the windows taped up. The man's suicide attempt wasn't successful because it is a zero-emission vehicle.

Hyundai claims the ad never appeared on their company website nor the company's YouTube page. It did make the internet however and was seen by thousands of people.

The i35 is a crossover SUV sold in the U.S. under the name Hyundai Tucson.

Suicide prevention activists have expressed their displeasure with the ad already, but they're pleased it's been removed from the internet.

"We know from research that graphic depictions of suicide in the media can inadvertently lead to further suicides, a phenomenon known as contagion," said Robert Gebbia, executive director for the American Foundation for Suicide Prevention according to USA Today. "This advertisement was particularly graphic and potentially dangerous. We are pleased that Hyundai has decided to pull this campaign."

The ad was first seen late last week and mentioned in a U.K. newspaper called The Independent. The paper reported that the campaign started and ended quickly after so many people complained that the company seemed to be making fun of suicide.

This is the second car company in the last two months to be under fire for an advertisement campaign that wasn't supposed to be released to the public.

Click here to read about the Kardashian's and Paris Hilton being used in an inappropriate Ford advertisement.

"We understand that some people may have found the iX35 video offensive," said a company spokesman in a press statement. "We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing."

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