Kia Motors will be premiering a new commercial this weekend during the Super Bowl which is set to feature former Miss USA Alyssa Campanella as a futuristic robot.
The advertisement called "Hotbots," will be shown during the third quarter of the game, which kicks off at 6:30 p.m. on Feb. 3. Kia intends to officially introduce the world to their newest vehicle, the 2014 Forte Compact.
A special expanded version of the David & Goliath produced advertisement can be viewed now on their YouTube channel according to a company press release issued this week.
"The Super Bowl's audience of more than 100 million people has served as the perfect platform for launching many of Kia's most memorable ad campaigns over the past three years, resulting in higher consumer awareness for our brand and record-setting sales," said Michael Sprague , executive vice president, marketing & communications, KMA in the company press release.
The all-new Forte is scheduled to be released at dealerships during the first or second quarter in 2013.
Kia has advertised the vehicle as a "more fun-to-drive" option compared to its predecessor with new, cutting edge technology and several updated amenities. The company offers customers a choice of an 1.8-liter engine or a more powerful 2.0-liter engine (EX).
The company was inspired by several different European sport sedans and styled their newest vehicle with those designs in mind in their U.S. design studio located in Irvine, C.A.
"Everyone can relate to 'kicking the tires' at an auto show or in a showroom, and 'Hotbots' is sure to bring a smile to the faces of youthful car buyers seeking the technologies, connectivity and premium features found on the all-new 2014 Forte," said Sprague about the commercial in the press release.
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