NASCAR driver Brad Keselowski became a social media legend this past weekend when he tweeted during a delay at Phoenix International Speedway on Sunday.

The race was stopped for two hours thanks to fellow driver Pablo Montoya crashing into a jet dryer that was cleaning the track during the cautionary period according to Yahoo. Montoya caused a fuel explosion, in which caused Keselowski to tweet pictures, give updates on the race cleanup and answer questions fans were tweeting to him before the race started.

The tweets will cost him however after NASCAR fined Keselowski $25,000 for "having an electronic device" in his car during a race.

NASCAR celebrated Keselowski for doing the same exact thing this past February when he tweeted right before the season-opening race. Experts have speculated he is being punished more so for the profanity he used in the tweet rather than the actual tweet itself.

"Brad's tweeting at the Daytona 500 was really our first introduction to the magnitude of the social media phenomenon at the race track, especially how we saw it unfold that evening," said Kerry Tharp, a spokesman for NASCAR to ESPN. "We encourage our drivers to participate in social media. We feel we have the most liberal social media policy in all of sports, and the access we provide is the best in all of sports."

Tharp went on to say that they do have rules that drivers must obey however and Keselowski broke one of them. Once the race began, even if it was in a delay, it was technically illegal of Keselowski to carry an electronic device like his cell phone in the car with him.  

Keselowski currently has a 20-point lead over Jimmie Johnson going into Sunday's season final race that will determine the Sprint Cup Series winner. He has yet to comment on his penalty for tweeting during the race.

With the title on the line this Sunday, Keselowski's crew chief Pail Wolfe said he will make sure there are no incidents that could cost his driver a shot at the championship.

"Never even crossed my mind, to be honest with you," said Wolfe to ESPN. "We get so involved in worrying about how to make the race car go around the track that, obviously, Brad's cellphone is not on my mind a whole lot. I'll definitely remind him this weekend."

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