With the emerging competition going around, Apple has come up with a new plan is to create its own television shows in order to compete with rival streaming services. This technology giant will produce original content and they will start offering to the customers by the end of this year.

According to CNBC, the smartphone giant Apple will provide its users with original content by the end of 2017 and this move is bolstered to offering on Apple Music its own $10-a-month streaming service to compete better with its rival, Spotify. Apple still has not signed any deals because they are still working on a business strategy based on original content. The plans for original movies are at a more initial stage. Apple is growing more and more every day. In December Apple revealed they have 20 million paid subscribers to their music service but Spotify has 40 million paid subscribers according to an official statement by Spotify in September.

Even though they still haven’t signed any deals, Apple is still preparing for a major push into original video content which could set it on a collision course with the likes of Netflix and Amazon, Business Insider reported. The technology giant Apple is planning to bundle original video content with its Apple Music subscription service by the end of this year.

Since the company’s hardware sales are slowed down, this move could help them to boost Apple’s service business significantly. Apple has been launching huge revolutionary products to boost the company for a long time but with the Apple Watch, they haven’t launched a significant new product since 2011. Apple isn’t streaming to go head to head with the likes of Netflix and Amazon but this development would still be a concern to the two subscription services.

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