Ford started marketing its power-packed Mustang in China in 2015 positioned as a niche vehicle with sales of 3,000 cars. In 2017, Ford expects Mustang sales to increase and boost its over-all sales in China.
With a tag price of $57,600, Mustang has outsold its equally expensive competitors like Nissan Skyline GT-R, Audi TT and Chevrolet Camaro. Business Insider reports that Ford has kept up its market penetration in China by teaming up with local car manufacturers Jiangling Motors and Chongqing Changan Automotive Co. Ltd., resulting to increased profits.
Ford car sales in China have been steadily increasing and in 2016, Ford added its Lincoln brand to its lineup to further increase sales. Competition in China is keen and the local car manufacturers are starting to produce new cars that can compete with Mustang and the other competing muscle cars.
Although Mustang is the market leader and offers the most competitive price, Ford does not want to depend on price as its main selling factor. The Mustang brand has always been revered as the ultimate luxurious power car and this holds true in China, which is so far away from its original home.
Another high performance car included in Ford's lineup in China is the Ford-150, which is an iconic brand in the pickup truck category. Together with the Mustang, the Ford-150 can lead the way to greater sales heights for Ford in China.
Satisfied customers have also helped boost Ford's sales in China. Most of Mustang's buyers are young people below thirty years old of the high and middle class variety. The brand is also popular among folks in the 30 - 40 years of age range who have experienced travelling outside of China and are familiar with the brand.
China has steadily become the world's biggest car market and other companies like GM, Volkswagen and Toyota are positioning their own products for a significant market share of the market. Ford expects that the Mustang will boost their 2017 sales and profits in China.
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