Matt Kenseth announced Thursday that he will be driving a pink number 17 Ford EcoBoost in support of breast cancer awareness month at Talladega SuperSpeedway during the October 5-7 weekend.

"We're honored to have a chance to run our pink No. 17 NBCF Ford EcoBoost at Talladega," said Kenseth in a press release. "With October being Breast Cancer Awareness Month, we were able to get support from Ford to help raise awareness and funds for the National Breast Cancer Foundation and I'm happy to help support the cause."

The first opportunity to see the former Daytona 500 winner drive the pink car on a track will be during NASCAR Sprint Cup Series practice on Friday, Oct. 5. Kenseth has 25 starts at the 2.66-mile track and has earned four top five and seven top-ten finishes. Earlier this season at Talladega, Kenseth finished third and led for a total of 73 laps.

"As the first race in October we felt it was important to recognize Breast Cancer Awareness month," said Talladega Superspeedway Chairman Grant Lynch in a press release. "We reached out through our NASCAR channels to help spread the word and Matt's team jumped at the opportunity to help out. We're excited to work with a championship team and organization to help promote the efforts of the National Breast Cancer Foundation."

In addition to Kenseth's pink car, Roush Fenway Racing will also be auctioning off an honorary pit crew experience to raise funds for the National Breast Cancer Foundation. Fans can bid on this once-in-a-lifetime opportunity through the NASCAR Foundation auction page. Bidding for the pit crew experience with the No. 17 team closes on Oct. 1 at 8:00 p.m.

Kenseth made his debut in the Winston Cup series, now known as the Sprint Cup, in 1998 and joined Roush Racing in 2000. He famously beat out dale Earnhardt Jr. to win Rookie of the Year the same year. He has previously won the 2009 and 2012 Daytona 500, and won the Winston Cup Series Championship in 2003.

See Now: OnePlus 6: How Different Will It Be From OnePlus 5?