Ford has announced plans to begin marketing the next Mustang series to be released in 2014, just in time for the 50th anniversary. The anticipation is greater than years past though, due to their commitment to help the car company succeed and rumors swirling around about the car possibly receiving its biggest makeover in 25 years.
Ford has yet to announce any information about the new Mustang, but word is that it will be smaller, lighter and more fuel efficient than ever before. It could also feature less of the retro Mustang look compared to the current version, and many auto experts predict it will look more like the Evos Concept.
In the 1980's Mustang owners literally revolted against the company when plans were revealed to replace it with a more modern front-wheel-drive Probe. Due to the outcry of its customers, Ford decided to listen and chose to keep the Mustang along with promoting the Probe. Just eight years later the company stopped all production for the Probe.
Though some people believe that changing the Mustang completely would be the death of Mustang, others however think that eventually Ford isn't going to have a choice. They feel that in order for Mustangs to survive, they must start catering to a younger demographic. Something they may consider is adopting a version of the twin-turbocharged EcoBoost V6 engine that has become pretty popular lately. If the car company does decide to go this way, the move will mark a big change in Mustang's imagine without completely changing everything that loyal customers love.
"Turning the Mustang into a global vehicle seems like the next natural progression of the car. Globalizing, downsizing, and reducing mass are staples in the development of most next-generation vehicles," says Nick Saporito, a marketing professional and editor of FordInsideNews.com to Fox News.
From 1984-1986 Ford sold the Mustang SVO, which used a four-cylinder turbo in an attempt to challenge sophisticated and effective European coupes like the BMW 3-Series. Although it was critically acclaimed, a high sticker price prevented the car from becoming a sales success.
It shouldn't be long before the public finds out for sure what the people at Ford are planning. If they want to make a splash announcement for the 50th anniversary, the company should discuss the new plans at the 2014 New York Auto Show, the same place the first Mustang debuted to the world.
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