Aug 10, 2012 11:48 AM EDT
2013 Ford Fusion Hybrid, SE, Titanium Have Premium Driver Assist Options

Ford says that it is meeting a need for driver-assist technologies in the midsize sedan segment. The 2013 Ford Fusion will have many features standard or optional that are usually only available in the premium car range.

These include a blind spot information system, a backup camera, a lane-keeping aid, automatic high beams, adaptive cruise control, and rain-sensing windshield wipers.  These features will be available in three of the five Fusion ranges - the Fusion SE, the Fusion Titanium, and the Fusion Hybrid.

Adaptive cruise control and MyFord Touch are standard in the Titanium; which is the top Fusion range with a price tag starting at $30,995, versus $21,700 for the basic model.

In introducing these features to the Fusion, Ford is responding to an online program put together by their marketing team. The program allowed over 155,000 potential shoppers were able to personalize and price their own 2013 Fusion. Nearly 25 percent chose Ford's Driver Assist package.

"Even if it was just out of curiosity, we were surprised to see how many in our survey built out a Fusion online with the Driver Assist package," Samantha Hoyt, marketing manager for the Ford Fusion, said in a statement. "Technology traditionally hasn't been a big driver for consideration with midsize intenders, but this could be changing as we increase the affordability of these features."

In order to get these features, Ford says, a customer would have to pay more than $140,000 for the BMW 760Li, or nearly $100,000 for the Mercedes-Benz S550 (and the Mercedes doesn't include active park assist). A Fusion SE with all of these features, meanwhile, can be had for $29,885. 

See Now: OnePlus 6: How Different Will It Be From OnePlus 5?

 PREVIOUS POST
NEXT POST 

EDITOR'S PICK    

Hyundai to Invest $16.1 Billion for EV Business; Sets Annual Sales Goal of 1.87M Electric Cars by 2030

World's Most Expensive and Most Heavily-optioned Porsche 928 GTS is Coming Home to the U.S.

Major Boost as Tesla Giga Berlin Facility in Final Phase of Approval Process; Delivery Event Set This Month

Audi Looking for e-tron Electric Vehicles to Spur Car Brand's Growth in India in 2022

Toyota Offers Free EV Charging to Owners of 2023 bZ4X After Partnership Agreement with EVgo

2022 Suzuki Baleno Finally Unveiled in India: What are the Specs and Features of this City Car?