Samsung's much-awaited smartphone, the Galaxy Note 7, was released in the midst of a lot of fanfare last month. But little did the company know that its flagship smartphone had such an awful news in store.
Within just two weeks after the phone was launched, Samsung had to declare an unprecedented recall of 2.5 million Galaxy Note 7 units worldwide. That move came after Samsung's investigation concerning reports of Note 7s bursting into flames found that rechargeable lithium batteries manufactured by one of its suppliers were at fault.
The U.S. was among the first countries to take a step following the recall. The U.S. Consumer Product Safety Commission urged owners of the phone to turn them off and leave them off. It also said it was working with Samsung and hoped to have an official recall as soon as possible.
Samsung Electronics is encouraging customers worldwide to stop using Galaxy Note 7 smartphones immediately and exchange them as soon as possible, as more reports of the phones bursting into flames emerged even after the company initiated the global recall.
The news came at a crucial time when Samsung's arch-rival Apple has already revealed its iPhone 7. In around 28 nations, the iPhone has already gone for pre-order while the deliveries of the same will be made on September 16. By September 23, the iPhone will begin shipping to 30 more countries.
Numerous analysts feel that the latest recall is expected to hurt its bid to outsell the iPhone 7 while arguing that Samsung had released the Note 7 early to secure a leading position in the market in advance.
More opportunities for budget-friendly smartphones
After the issue with the Note 7 and the advent of premium but affordable devices, customers are now warming up to affordable smartphones rather than opting for costly handsets. The Galaxy Note 7 with its premium pricing and battery reputation surely looks like a chink in Samsung's brand Armor.
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