The powerful Range Rover Evoque Convertible has captivated the crowd owing to its rugged features and prowess. More details were also rendered on the Range Rover Evoque Convertible as it cruises the trails and highways.
As reported by Gizmag, "Land Rover has been readying the driving world for the Range Rover Evoque Convertible ever since it released concept designs four years ago and earlier this year, it revealed more details, and finally released this hound to European buyers this week with what it's calling the world's first luxury compact SUV convertible."
The power and beyond compare qualities is making the Range Rover Evoque Convertible one of a kind. Although it has been affirmed that the convertible will come out fully equipped with the same drive train choices available on the coupe, as well as refinements like its InControl touch screen vehicle monitoring and infotainment system, and generous use of LED lighting inside and out, other safety details were not disclosed.
To prove the latter, what wasn't as evident was how Land Rover was going to ensure a level of usability, safety and vehicle stability on a four-wheel drive equipped convertible, whether the top was up or down, as noted by the same post.
Meanwhile, it stands to reason that the Land Rover has also altered is marketing strategies and implementations. It has turned to social media to market its presence and amplified awareness for its products. It appears that the Land Rover has turned to Facebook Live and Periscope to showcase its vehicles capabilities with live stream test-drives, reports The Drum.
In addition, disclosure for the process that will soon take place in the marketing scheme for the Range Rover Evoque Convertible has been relayed. The global marketing scheme is spearheaded by the Brooklyn Brothers and it would feature off-road and on-road driving manifestations as well as showcase how the Range Rover Evoque Convertible vehicles handle diverse environments and an array of terrains and narrow lanes.
All the more, Peter Biven, head of global digital marketing at Land Rover said, "We needed to make our products more accessible to online viewers and increase interaction with fans and potential customers. The use of Periscope and Facebook Live allows us to do something completely different, engaging our audience in a live way - it felt like now was the right time for detailed product demos."
It goes without saying that the designers and makers of the elegant Range Rover Evoque Convertible is giving car enthusiasts the head start to weigh the strong features power of its forthcoming Range Rover Evoque Convertible that boasts of style and distinctive design.
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