The auto industry is constantly evolving, with added technology-based services in all efforts to make the driving experience much better for everyone. Nowadays, even modes of transport also seem to be heading towards the same direction, and Daimler AG chooses to collaborate.

Known German auto maker Daimler AG is introducing the merger of a couple of mobility services for its buying public, in North America. And the move couldn't have come at a better time, as Tesla, Toyota, and other leading brands are also keen on their stab at various technologies, according to AutoNews.

Called Moovel North America, the new venture features the merger of GlobeSherpa and RideScout. The former is a Portland-based mobile ticketing service while the latter is an app that offers quicker routes for its users who prefer sharing and public transport services. Both services have been independent of each other until the recent announcement.

Moovel NA CEO Nat Parker said that the move is Daimler's answer to the race between the German company and the world's leading car makers, as well as tech giants Apple and Google. With ride-sharing mobile services being on-trend these days, Parker added that these services could boost auto makers' existing and new lineups. Just a few more years of studying different approaches to redo urban transportation could "lead to a radically different future", added the former CEO and co-creator of GlobeSherpa, as per the news agency.

On the other hand, Car2Go, a ride-sharing service popular in Europe, is also operated by the Daimler AG Group, according to ExtremeTech News. The company is reportedly in the taxi-hail as well as ride-for-hire services (MyTaxi and Blacklane), and has also extended to buses with MeinFernBus, which is an inner city bus network.

With Daimler AG and Moovel North America working together as partners, the car maker is ready to adapt to what's trending in transport services and what lies ahead.

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