Being able to diversify in business is trait many successful companies possess. These companies are aware of the needs of the buyer so they can adapt very well as things change.  

According to an article on AOL Auto, Pirelli has distinguished itself in the tire market by creating products for its performance and racecars with technology that can then be applied to luxury and general consumer cars. The brand's renewed foray into Formula 1 racing after a 20-year absence has enhanced the emphasis on its tire technology, which hinges on tire tread designs.

In its second straight year of being the sole supplier for Formula 1 with the 63rd FIA World Championship at the Yas Marina circuit in Abu Dhabi, the tires feature squarer profiles, increased grip, and softer, more competitive compounds with consistent degradation.

Pirelli gleans real-time data from tires based on performance, temperature and pressure to optimize engineering and patterns. Tire tread pattern technology is an intricate art that can make all the difference.

The benefits of these tires satisfy many of the things that consumers crave.  Cars get more mileage. The tread compound on Pirelli tires has been reinforced with specialized proprietary compounds to extend durability without compromising on grip. Turning on wet surfaces is safer with the right type of tire treads and can shorten the braking distance necessary when coming to a sudden stop. Scorpion Verde, for example, is a high-performance tire from Pirelli that is geared toward eco-conscious capabilities for SUVs and crossovers. Because it is made without highly aromatic oils, it reduces fuel consumption by up to 3.9% in city driving.

The downside if there is one is that the initial expense of a high-quality tire could be an initial deterrent to purchase, but when you factor in the longevity of the tire, and the fact that you may be saving in the long run it could be well worth it.  

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