Bentley Motors how a new app available for customers that helps them build their dream car by analyzing your face, according to Car and Driver.

The British automaker describes the app, called the "Inspirator," as "a luxury commissioning experience, where your facial reactions shape and guide your way to a recommended Bentayga specification, inspired by you, available for iPhone and iPad."

The luxury car maker uses "the latest in emotional recognition technology" to make this app work.

"You are guided through an immersive film that is shaped, directed and inspired by your facial and emotional reactions," Bentley said in a press release. "Based on your measures of engagement -- captured by your device's camera -- your personal vision of extraordinary is defined and a bespoke Bentayga is recommended for you."

Watch the Inspirator in action below.

The new app helps the undecided, affluent clientele customize the interior and exterior with "paint colours, wheels, leather hides and wood veneer," and customers will be able to create billions of combinations, according to Bentley Motors.

Inspirator is a free app. The way it works is that it uses your camera-phone or tablet camera to track your face while you watch several videos with fancy and artsy themes, like beaches, cabanas or architectural designs, according to CNET.

With the Inspirator, Bentley is creating new experiences for people on a technology platform. Android users are currently directed to Bentley's website, as the app is only available on the iPhone and iPad. However, Android users and iPhone users have access to only one Bentayga at this time. Bentley plans to expand its lineup in the future.

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