Volvo is known for its model of safety innovations, and the automaker is now incorporating a new concept for baby seats that has parents very interested. 

The "Excellence Child Seat Concept" has the toddler sitting next to the driver where the passenger seat usually is, according to ABC News. The seat will be on an axis that swivels counter-clockwise, allowing the parent to safely and securely buckle and lock the child into the chair. It will then turn and face the rear seats, making life easier for the adult sitting in the back of the car in-case the child needs assistance.

"We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience. We focused on three key benefits - making it easier to get the child into and out of the child seat from an ergonomic and comfort perspective, providing the child with a safe rearward facing seating position that enables it to keep eye-contact with either the driver or the rear passenger and of course including enough storage for those vital child accessories, such as diapers, bottles, wipes, and so on," Tisha Johnson, chief designer for interiors at Volvo Cars Concept and Monitoring Center, said in a news release.

Volvo says children of all ages should travel in special seats, especially small children up to age 4, and travel facing rearward due to lack of muscular strength in their necks and disproportionate head size and weight in relation to their bodies, according to Wired.

It will be interesting to see how the new concept fairs, especially in America, where many states have laws that say children must travel in the rear seat, according to USA Today.

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