Jeep® introduced the new “Dragon” design concept for its Wrangler at the 2012 Beijing International Automotive Exhibition on Monday.

The name “Dragon” was used specifically to relate to Chinese cultural tradition of honoring dragons and the fact that 2012 is the Year of the Dragon in the Chinese Zodiac. According to Monday’s statement, the strengths and power that dragon symbolizes inspired the new concept design of Wrangler.

“The Jeep brand is committed to China and therefore we must design and tailor our vehicles to the specific tastes and preferences of Chinese consumers,” said Mike Manley, COO for Asia and President and CEO – Jeep Brand, Chrysler Group LLC.

“The Wrangler Dragon design concept is the first Jeep vehicle designed specifically with Chinese elements in mind and showcases the opportunity for special editions that might be available for China in the near future.”

The design of Wrangler Dragon is based on China-market. Bronze-gold color, which is associated with the dragon, was used to highlight the vehicle, such as the front grille, headlamp, alloy wheels, engine cover, bolts for the fuel-filler door, and the taillamp. Dragon motifs could also be found both exterior and interior.

Jeep added that while Wrangler Dragon is only a design concept in Beijing at the moment, it could become a production model if demand is great enough.

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