It's hard to appropriately capture the attention of the average auto show attendee—even when automakers' cars are painted in can't-miss-it colors. But, as with all auto shows, there were definite winners at the Geneva Motor Show last week.

After two days of running up and down the show floor, we managed to gather a quorum of them. Not all of them are supercars, mind you, but they all represent winning executions of a theme.

Read on for the 10 cars and trucks that won this year's Geneva Motor Show, and check back later for our list of the runners-up, those hanging on, and the less-than-successful.

For full coverage of the Geneva Motor Show, check out the Auto World News homepage.

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